Tips for Indy Authors 4: Cover Art & Covers

If you peruse the Amazon Kindle store you will be greeted by more books than you can count. Unfortunately, many of them are likely to have book covers that quite frankly suck and that were obviously cobbled together by the author.

With so much competition out there you need your book to stand out from the crowd. Sure we all want to save money and many authors do take their books to market without spending a penny on anything, but do those books go on to sell more than a handful of copies?

Do it yourself?

Making your own covers can work don’t get me wrong; if you have a background in art and design. Knowing what works is vital to making a good cover. I’ve been doing content creation for years now so feel pretty comfortable using design tools but I know for a fact that the covers I have made myself could be so much better if I had paid a pro.

Getting the imagery and title fonts right for your genre is also key. If you can draw then good for you, you can create something unique from scratch. For the rest of us mere mortals however, we can turn to stock image websites. Free sites like Pexels provide free images to use but these are pretty limited. For a basic package with sites such as Shutterstock or Adobe Stock, you will have a lot more choice. With some photoshop wizardry, you can easily turn a stock image into something unique looking. There are few images out there, however, that been used numerous times so try to use one that no one else has used yet.

Free tools such as Canva and Paint.net allow anyone with an eye for design the ability to create some pretty decent covers.

Finding Artists

Unless you’re really lucky and have a family member or friend who is a designer or artist finding the right person to do your book’s cover art can be tricky. Deviant art is an excellent place to find pros and if you’re a signed up member you can post job requests on the job boards. You’ll always get someone willing to offer you their talents but as is correct the artists will ask for payment (no one should work for free after all!)

It was through Deviant art that I met the cover artist for the First Fear and the up and coming second Empowered One’s novel. Having a professional cover is an amazing feeling to have as you’re proud to show it off. There are many other places where artists lurk but in my opinion, you should avoid Fiverr as I’ve heard some horror stories.

There are also many pre-made book cover services out there but again the quality is hit and miss, and you cannot guarantee that what you buy is solely yours.

There are some absolute shockingly bad book covers out there. Be sure to not have yours end up on a list like this one

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