It’s been a while since I’ve written a blog post about the writing process so I thought I’d share with you all the results of my recent Bookbub promotion and how it took Heir to the Sundered Crown to bestseller status in the Sword and Sorcery Category in four countries on Amazon.

What is Bookbub?

So what is Bookbub exactly? Well, it’s a promotion site, the promotion site for books. Landing a US featured deal is like winning the lottery and it took me 4 years of persistent trying to get my book chosen for one.

The official description is: BookBub is a book discovery service that was created to help readers find new books and authors. The company features free and discounted ebooks selected by its editorial team, as well as book recommendations, updates from authors, and articles about books.

An author needs to sign up and create an account before listing their books to their Bookbub profile. (Follow me by clicking HERE) Once that’s done you then need to add the links to the various store fronts (if wide) that your book is sold on. If you’re a Kindle Unlimited author then you will only need to add the Amazon link.

Bookbub sends out emails everyday listed books that it chose for a featured deal and depending on what type of deal your book will be put in front of millions of subscribers. I’ve written about other services before such as Fussy Librarian etc, but Bookbub beats all of those by a wide margin in terms of guaranteed return on investment.

What also makes Bookbub standout is there use of expert editorial teams to choose what books would make the best fit for that days promotion. By using data they assess what type of books are in demand and which ones have the best chance at success.

BookBub notifies its subscribers about free and deeply discounted ebook recommendations selected by its expert editorial team, from bestsellers to hidden gems.

How to get chosen

Now this is a much sought after secret and Bookbub knows this. They have several guides on their site about what gives your book the best chance of being picked but with so many authors clamouring to get a deal the chance you’ll get picked is low. As I said, it took me 4 years of trying to get one!

Heir to the Sundered Crown was first released way back in 2014 but finally achieved over 60 reviews only recently. (If you’ve read it please review it!!!) Reviews help massively in the selection process as does making your book page on the relevant book stores look professional.

During the application process I also mentioned that the book was part of a planned promotion, something that I also think helped it be chosen. My promotion was for the book to be on sale for 0.99p/c.

Cost and Results

For the promotion I got it cost me just shy of £450 or $700, very pricey and a cost that I have to admit made my palms sweat a bit, but as they say you have to spend money to make money. The promotion went out on February 19th and at the time of writing this I have covered my costs and made a nice bit of profit.

Sales wise here are the totals so far –

Amazon (All nations) – 1,258

Wide (Apple, Nook, Kobo, Google) – 406

Total – 1664

Not a bad number and sales are continuing with every passing hour. On the initial promo date the book shot to the top of several genre lists and bagged a best seller badge on Amazon in multiple countries. What was of even greater interest is that my other books began to shift units as well, even the full priced ones. Audiobooks too began to sell with the number of them being sold doubling!

Get Heir to the Sundered Crown on Audio

It won’t be for another month or two until I get the sales data for those but it’s looking good. Another benefit I’m hoping for is that sale through for the Sundered Crown Saga will continue and that readers enjoy Heir enough to buy the rest of the series and maybe try some of my other books.

I won’t know the full impact of the Bookbub deal for another week at least as some of the stores data recording is a little slow, but overall I am very happy with the results of the deal.

Have you had a Bookbub featured deal? What was your experience of it? Let me know in the comments below.

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One thought on “The power of Bookbub

  1. Thanks Matthew – that was really informative. I have looked at Bookbub but choked at the cost since I do not have that sort of money to put in. When I do I will definitely give it a go.
    Thanks for posting and best of luck with your books

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