Audio Books – Obvious next step, or a bridge too far?

My fellow Firebound Books author and the creator of the bestselling Eastern Kingdom Chronicles and the Whistler Novels, T.J Garrett discusses audio books and whether they are the right choice for every writer.

Since commissioning the audio narrative for my book DEAD AGAIN, I have had two predominant thoughts. Firstly: “Oh my god, I can’t wait to get my first audio book published.” Secondly: “Bloody hell this is expensive; I hope it isn’t a waste of money!”
Audio books are great, and they are getting very popular. With the success of Audible, a lot of indie authors are choosing to go down this route. But is producing an audio book a necessary step, or even practical, for everyone?

Is It Necessary?

If you’re not selling eBooks, I doubt producing an audio version will do you any favours. At the end of the day, audio books are just another format, and much of the same marketing rules and trending concepts apply to their sales. It is possible, I suppose, to have a successful audiobook career and not sell eBooks, but if you’ve tried selling eBooks, and haven’t been successful, then what makes you think audio will be any different? I think the point I’m trying to make is, audio books will not boost a flagging career just because they are a different format; you still need to market the product, and you better be good at that before you spend the huge amounts of money required to produce a good quality audio book.

Is It Practical?

Audio books take a long time to produce. Unless you have a narrator in your pocket, waiting on your manuscript, the lead time for an audio book is at least twelve weeks. For most of us indie writers, getting the books on the shelf is the most important stage of our business, so waiting another three months for an audiobook may not be practical. Yes, you can release the audio book later on, but you’ll miss out on all your initial marketing. Also, where do you advertise your audio book? To my knowledge, there are no Bookbub-type services for the audio book industry. The best form of advertising appears to be within the Audible App, and that is bloody expensive!
Note: If you know of any advertising funnels for audio books, let me know!

The End Game
Why are you making an audio book?

Yes, it’s a great ego boost to have someone read out your manuscript and have it “aired” on sites like audible – it’s kinda like the poor man’s version of having Hollywood knocking at your door. You’re making a multimedia version of your work, but is it going to make you any money? Don’t forget, if you have a series, you are going to have to have all your other books recorded, too. If you have three or four books, you’re looking at least a five-grand production budget – and that’s based on the cheap end of the spectrum. You need to think seriously before undertaking this endeavour.

What are the Advantages?

To be honest, I don’t know. I haven’t released my book yet. All I have at the moment are a lot of what-ifs. What if I’m wasting my money? What if I can’t find a way to advertise? What if nobody wants it? This process has taken me right back to the initial decision I made when deciding to become a full-time indie writer. I hope it will work. I hope people will like the recordings and buy lots of the audio books. I hope I’ll at least make my money back. But at the moment, it’s all just questions and doubts.
I’ll let you know what happens after I’ve released the book (June 2017)

For more information of T.J’s work check out his website at – www.tjgarrett.com

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The Firebound Sale Continues with Heir to the Sundered Crown

The Firebound Sale continues with Heir to the Sundered Crown. The first part of the epic Sundered Crown Saga will be just 99c in the USA from the 18th to 25th of August and will be just 99p in the UK from the 19th to 26th!

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Chart Topping

It’s been an exciting few days for Firebound with the release of new titles and some exciting movement in the charts for Rob May’s Dragon Killer and T.J Garretts Dragon Oracles both reaching the top tens across the world on the Amazon best sellers charts!

14030898_10153644827742385_1355672413_n.png Since then T.J’s Dragon Oracles has topped the charts the world over!

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New Releases!

My new book Terran Defenders has got off to a fairly strong start so if you like a fun adventure romp with plenty of action and sci-fi be sure to pick up a copy!

On August 19th my other fellow Firebound author Kate Cudahy releases her new fantasy epic. The Firefarer , be sure to check it out and get yourself a copy.

The epic Sundered Crown Saga is available on kindle and paperback now!
Heir to the Sundered Crown (Book 1) – http://a.co/cRiRqBL
War for the Sundered Crown (Book 2) – http://a.co/39JC6qc
Paperback editions –
Heir to the Sundered Crown http://amzn.to/1XDSxlg
War for the Sundered Crown http://amzn.to/1RiVFDs

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Firebound Authors

Firebound Books is a collective of fantasy and science fiction writers.

Rob May – Rob May studied English at Lancaster University and is the illustrator for Super Maths World and Super Science World. He is the author of Dragon Killer, Roll the Bones and Sirensbane, the first three books in a series of fantasy thrillers featuring Kal Moonheart – adventurer, gambler and thief.

Rob is currently writing science fiction adventure Lethal Planet—the final book in the Alien Disaster Trilogy. He lives in Warwickshire, England.

robertwilliammay.com

Kate Cudahy-

Kate Cudahy comes from north-west England. She studied literature at the universities of Essex and York before moving to Poland in 2003, where she teaches English as a second language.

Kate writes fantasy fiction with an LGBT focus. Her novels Hal and Hannac follow the exploits of a young duellist, Hal Thæc, as she searches for love against the odds. Kate is currently writing a third novel, The Firefarer epic fantasy with a postmodern twist.

katecudahy.wordpress.com

T.J Garret – Over the past two years,Tony Garrett  has become not only an avid reader, but also a fairly prolific writer. What makes Tony’s story remarkable is this fact: Tony is legally blind, and – even with the assistance of digital displays – reading is a chore. Despite this T.J has managed to write fantastic epic novels.

blog.tjgarrett.com

M.S Olney – and then of course there’s me!